Buying and Selling Homes are not Just Transactions Most of my pricing process involves diving deep into the current market value of the property I am helping to buy or sell. Another integral part of the process is to realize that to most people a home is not just a building. It is a place full of memories that impart an emotional element to the sale. A similar emotional element occurs for many buyers looking for their ‘forever home’ to raise a family, or to spend their senior years...